Posted on November 18, 2011 by LA Times in Social Media One of technology’s big unresolved dramas is whether Google can still cut into the giant social networking lead now held by rival Facebook — or if its Google+ service is already sunk.
Data on the subject have been sparse, with much of the more recent information coming from traffic measurement firm Experian Hitwise. Hitwise has tended to release its numbers after Google+ has had a good week or two. Last week, for instance, was the site’s third-biggest since launch, drawing nearly 7 million visitors, Hitwise said Wednesday.
But now a more complete set of data shows that Google+ has been fighting declines for most of its nearly five-month history.
According to data given to The Times by Hitwise, U.S. traffic to Google+ has dropped in 11 of the 21 weeks since its launch in late June, regularly falling between 10% and 20% from one week to the next.
To be fair, Google+ has seen a substantial overall gain in visitors since its launch in late June. But the large majority of its growth came in a single week in September, after it opened its doors to the public. Since then, much of that gain has ebbed.
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