Posted on November 11, 2011 by The Verge in Tech & Gadgets Yesterday, Logitech hosted an Analyst and Investor Day and during his remarks, CEO Guerrino De Luca pulled absolutely no punches in describing the “mistakes” the company made with its Logitech Revue Google TV set top box. Calling the company’s Christmas 2010 launch “a mistake of implementation of a gigantic nature,” De Luca told investors that the company had “brought closure to the Logitech Revue saga” by making plans to let inventory run out this quarter and that there are “no plans to introduce another box to replace Revue.”
De Luca suggested that Google TV was far from ready at launch, going so far as to call it “beta” software on one presentation slide, and that the company made a massive misstep by believing that it would revolutionize television right out of the gate. In short, Logitech “executed a full scale launch with a beta product and it cost us dearly.” He added more color about Logitech’s failure to read the television market in his remarks:
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