The announcement comes after a couple of months after the acquisition of BackType occurred last July and, according to the post, the new product will allow users to misuare not only traffic from Twitter but also, in detail, what are the content shared by other users on social network users and the effectiveness of the integration of the Tweet Button on your web site pages.
The service, which will be launched in the coming days, will initially be reserved for a small number of partners while all other users will have to wait another few weeks to use it.
Twitter Web Analytics just precedes the extent of advertising on the timeline of all users that Twitter has no intention of introducing walking through promoted tweets and probably will soon be integrated for reporting advertising campaigns carried out by users on social networks.
After a long period in which was the basis for the free creation by users of an ecosystem of third-party applications that have contributed significantly to its popularity, Twitter seems to now have decided to develop its products to expand the capabilities of its platform, starting with those who have been most successful within the "Twittersphere".
After integration with Photobucket for the photo sharing features, Twitter now points to the statistics and it is expected that the announcement of something like Twitter Web Analytics accounts for those users will not delay to arrive.
After the decline of popularity of photo sharing services like Twitpic, you have to wonder if the same end will also to other products that offer services similar to Twitter Web Analytics like Twittercounter, and if this change, at the end of the day, it will mark the beginning of the end of the "Twittersphere" as we know it.
It only remains to wait for a few months to find out.
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