Posted on April 20, 2012 by Flowtown in Business & Marketing, Featured, Social Media Businesses that use Facebook to build brand awareness, sell products, and gain new clients will have to adjust their pages now that Facebook has converted them to the Timeline format. The good news is these changes can actually help fine-tune their promotional methods and increase social media visibility, all of which will result in more sales and an increase in new customers. Here are our tips to make the new Timeline work for your business.
1. Choose a Strong Cover Photo
Facebook has significantly changed the rules for cover photos on its business pages. Businesses can no longer run a strip of photos across the top of their pages. Instead, they must feature one large image that measures 850 pixels by 399 pixels, along with a 30 pixel by 30 pixel profile picture.
Note that your cover photo can’t include any calls to action, so don’t add messages such as “Like Me,” “Share” or “Contact Us.” Instead, choose a nice, focused image (that fits within the dimensions) to make your first impression professional and impactful. The photo should be reflective of your brand and business: showcase your company culture, your industry, or your satisfied customers. Avoid a boring image of your logo for your cover photo—the profile pic box is the best place for that.
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