Alisa Gould-Simon is the Director of Marketing & Communications at Pose.com, a free mobile shopping application. She is a fashion consultant and writer and her work has appeared in The New York Times, The Guardian and The Wall Street Journal. You can follow her on Twitter at @alisagouldsimon.The advent of blogging has dramatically changed the face of the fashion industry — and fashion media in particular — in just a few years. Fashion bloggers have evolved from stigmatized outsiders to lauded insiders, sending scores of seasoned marketing executives and editors’ heads spinning.
