Jordan Knight Sings the Old Navy Catalog [VIDEO]

It looks like a Saturday Night Live sketch, but this is an actual ad for Old Navy. Then again, who can tell the difference these days?

In the ad, former New Kid On the Block, Jordan Knight, sings the retailer’s summer catalog, with ditties about cargo shorts, bikinis and tank tops. The video, from Crispin Porter + Bogusky, is made up to look like a direct-response ad for a new Knight album. The push coincides with the launch of Old Navy’s online summer catalog, which will be available only to Old Navy fans on Facebook. Knight will “describe each item in the catalog in song,” according to a Crispin rep.

Of course Knight and Old Navy are in on the joke. As with others, including K-Swiss, Lean Pockets and Sony PlayStation 3, Old Navy has realized that appearing to punk yourself is a good way to win over social-savvy Gen Yers.

Did this one win you over or did you recoil in horror? Let us know in the comments.

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Batman “The Dark Knight Rises” hits iOS and Android this summer

iPhone, iPad and Android gamers are about to get their own chance at playing Batman, courtesy of new mobile title The Dark Knight Rises which will hit download stores this summer. The game, published by Gameloft, will see the iconic character take on villains, scoundrels and ne’er-do-wells in a 3D world.

Full details around the new title have not been released, so it’s unclear what section of the movie’s storyline will be playable. Also unclear is the pricing; Gameloft could release it under the freemium model, with levels unlocked through in-app purchases, or simply for a single upfront fee.

As for the graphics, it’s hard to know how the teaser video below will translate to actual gameplay on Android and iOS devices, but it’s looking pretty darn good for a mobile title. Gameloft hasn’t said whether there’ll be a multiplayer mode.

The new smartphone title is just one of a number of Batman-themed tie-in games expected in the coming months. Earlier this week we went hands-on with Batman Arkham City Armored Edition on the Nintendo Wii U, which turns the touchscreen Gamepad controller into a remote control for some of the superhero’s gadgets and toys.

[via Joystiq]

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The Dark Knight Rises gets tiny with MIMOBOTS

The ever-expanding line of fabulously designed USB Flash Drives from Mimoco continues to get bigger with MIMOBOTS Batman and SDCC 2012 exclusive BANE from the upcoming blockbuster film The Dark Knight Rises! These two bots are being put out in anticipation of the film’s July 20th release and come packed with special Mimory and mimoDesk suites of screensavers, wallpapers, and avatars galore. Both these bots and the newly announced Superman and Flash flashdrives (ironic greatness!) they’ll be available in up to 64GB sizes!

The folks at Mimoco don’t mess around when it comes to releasing these lovely little beasts, both of them fabulous examples of how the group can go big with a release in the video you’re about to see below. These bots are released in collaboration with Warner Bros. Consumer Products on behalf of DC Entertainment and will be busting out extremely soon! Also note: the Bane character will be limited to 500 pieces and will be released at SDCC for people at the convention in-person only!

Superman is also about to be available with his lovely blue curled hair and Yellow S-symbol on Red Cape, a classic container for no less than your most valuable data in need of transport. The same is true of The Flash, made into a MIMOBOT designer USB flash drive in as ironic a was as possible. As Mimobots note: “Could there be a more perfect character for a character-based flash drive?” Heck no! Head over to Mimobots online shop to see what’s available now – no one drive is unlimited!

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