Gigabit Squared raises $200 million for gigabit broadband rollout

A broadband Internet company has raised $200 million in funding to help build out its dream of gigabit broadband networks. The company is called Gigabit Squared, and it is looking to roll out its superfast web connections to at least six university communities in the United States. The US is well down the list of global broadband speeds, so it’s nice to see at least a few communities potentially get access to blazing fast speeds enjoyed in Europe.

The company announced Wednesday it had raised the $200 million and will be collaborating with the Gig.U project to decide on the universities that will get the new high-speed infrastructure. Those high-speed network infrastructures will be rolled out between November and March 2013. The communities that get the new high-speed networks will also participate in a program headed by Gig.U.

The program the communities participated in is called the Gigabit Neighborhood Gateway Program. This program hopes to use the new high-speed connections to drive innovation in education, healthcare, and other sectors of the communities. I hope Gigabit Squared and Gig.U do well with this program, and it spurs the rollout of superfast broadband networks around the country.

[via Venturebeat]

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Clear Channel plans roll-out of LD6 format

Advertisers and their agencies will be offered a new creative canvas in London from November when Clear Channel launches the first roadside digital six-sheet network.

The digital format, dubbed the LD6, will allow advertisers to target campaigns by day or part of day, and tailor copy to particular locations.

They will also be able to add interactive elements through links to mobile and social media.

The network of 100 high-definition screens will cover shopping areas in the capital such as Oxford Street; entertainment districts, such as the theatre area Cambridge Circus; transport hubs, such as King’s Cross railway station; and affluent residential districts, such as Islington.

Clear Channel recently promoted the sales controller Cennydd Roberts to the new role of head of emerging platforms, responsible for helping advertisers and agencies exploit the potential of initiatives such as LD6.

Matthew Dearden, the chief executive of Clear Channel UK, said: “Our advertisers and their brands will be able to engage consumers by maximising time and context to deliver powerful, flexible and interactive campaigns in London’s best locations.”

Dearden has predicted that 90 per cent of the outdoor assets in major markets will be digital by 2020. The addition of the LD6 network means that Clear Channel’s digital estate now spans more than 400 sites.

Source: Brand RepublicBe the first to like this post.

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